Marine Serre. Following the departure of her partner Pepijn van Eeden in September, Serre now acts as both creative director and chief executive officer of her brand, which employs some 50 people. On top of that, we’re a small company, so we’re very flexible. : There are the more exclusive pieces that either go into the Red Line, because you only have enough material for one dress, or the Gold Line where, say, you find 50 carpets so you know you will be able to make 50 skirts, and not one more. $3,192 40% Off $1,915. This artisanal work generates a lot of ideas. “It’s several things at once: there’s the moon top, there’s Beyoncé, there’s the fact that the brand is becoming more established, and at the same time, our vision is perhaps clearer than it was three years ago,” Serre explained. Courtesy of Marine Serre. For the remaining 50 percent, we make all our fabrics with recycled thread, recycled PET, natural fibers, recycled wool, or for the tailoring, artisanal weaving that is made in Italy. The reaction was very positive, whether on YouTube or in the media. You have regularly featured masks, even though it was a reference to climate change and pollution rather than a virus threat, and you often evoke a post-apocalyptic world. paisley print long-sleeve blouse. We saw an improvement with “Amor Fati.” Sales were up versus the same period last year, which means that the brand is growing, despite the coronavirus. We make what we deem a reasonable quantity, so when it’s gone, it’s gone. mystical print shirt. So I would say I’m fairly optimistic overall, even if it requires a lot of courage emotionally at a time when everyone is struggling. But we’re obviously talking about complex, high-end pieces that require an incredible amount of work. We have two teams working on fabrics: one team on upcycling, and the other on researching new technologies and new fibers. You just have to take your time. The film raised a lot of questions, and I think we were in tune with the general mood. Crafted in Portugal from stretch jersey, the form-fitting design has a mock neckline and long sleeves. The brand is on track to post revenues of 10 million euros in 2020, double its sales last year. Free Delivery. M.S. Marine Serre sent out umbrellas as invitations this season, a boon to Fashion Week commuters in Paris, where the forecast calls for rain over the next eight days. And I found that really destabilizing because we’d talked about it, we’d felt it, we’d prepared for it, but now it was happening. : There’s something extremely personal and human about it. But Serre is just as keen to put the spotlight on the more unglamorous aspect of her work: the secondhand carpets, tablecloths and T-shirts that provide the raw material for her upcycled designs, which now account for half of the label’s collections. All of our teams — design, production and development — have been working together to see how we can streamline the pieces and bring down the prices. Runway Marine Serre. It’s always been about mixing and matching things that don’t belong together, and today, the brand reflects that. Marine Serre, who in 2017 won the LVMH Prize for Young Designers with just one collection under her belt, was designated as the top breakout brand of 2020 in British online shopping platform Lyst… Model number: T072FW20W1. Marine Serre. There’s a real team connection where people support each other. We're wearing ours with the label's matching leggings as a sleek base to a layered look. If we carry over a regenerated product, it gives us the time to improve both the quality and the price. WWD: Many brands capitalize on their celebrity associations. Marine Serre TOPS. 12499558 Buy your brown polyester top Marine Serre on Vestiaire Collective, the luxury consignment store online. This period is really testing our mettle. WWD: Has the coronavirus crisis reshaped your growth ambitions? $1,295 40% Off $777. TAN WITH BLACK PRINT; BROWN WITH TAN PRINT; Marine Serre Fitted Moon Print Mock Neck Top. Was: $605.00. K11 Musea (an ornately designed shopping center with artwork, high-end stores, eateries, a cinema & live events) celebrated its first anniversary with a series of Art And Culture events in Hong Kong last night (October 8). Shop the Marine Serre official site. M.S. It was just a question of common sense. It’s not easy. What was the feedback from editors, buyers and the public? $820 40% Off $492. WWD: How will you adapt following the departure of ceo Pepijn van Eeden? In any case, I’ve never considered growth an end in itself. And I was surprised myself at the number of people who were surprised to find out that this is how clothes are made. : I realized that people have no idea how products are made. Marine Serre: Everyone has adapted psychologically. WWD: Is this the new definition of luxury? Again, it comes down to common sense. chiffon-panelled asymmetric satin skirt. We’re talking to our factories. And during confinement, I think people took the time to watch the videos, to look more closely at some of the products. Don't miss the top fashion industry news breaking this week. Related Gallery $290.00 (1) Free Delivery. M.S. Victoria’s Secret Taps Condé Nast’s Raúl Martinez as Creative Director, Sequential Brands Puts Itself, Brands on the Block, PVH Beats Third-quarter Estimates, but Still Struggles at Home, searches for the French designer spiked 426 percent, her spring 2021 collection, titled “Amor Fati,”, L Catterton Invests $150 Million in Function of Beauty. I mean, you could sell more and make more money, but the question is, what is the brand vision? Mar 13, 2018 - Explore Paradise Fake's board "Marine Serre" on Pinterest. : I have to say, I was quite surprised after [my fall collection] “Mind Mélange Motor” when all the headlines came out about our masks. Thomas Chéné/WWD. But we have to find the right methods of producing it and the right fabrics, both of which are evolving constantly. Most of them purchase the product, so they really want to support us. Everything feels quite challenging and unstable right now. WWD: Around 50 percent of your styles are currently labeled as regenerated. We’re very careful and we try to have a rotation in place. I wasn’t expecting it, because we’d been showing masks for three or four seasons. Glass walls are hung with a patchwork of vintage silk scarves. So there was a real desire on our part to slow down, but it’s hard to slow down when there are only a handful of you pushing for change. That’s what made me want to become a designer. $410.00. Marine Serre, who in 2017 won the LVMH Prize for Young Designers with just one collection under her belt, was designated as the top breakout brand of 2020 in British online shopping platform Lyst’s closely watched “Year in Fashion 2020” report. M.S. It’s crafted to a streamlined silhouette from recycled jersey to promote a sustainable approach. Marine Serre Moon Logo Embroidered Large Fit Cotton T-Shirt. A former intern at Maison Margiela and Dior and alumna of Balenciaga, Serre received the 2017 LVMH Prize for Young Fashion Designers for her namesake label. Then there is the White Line, which is very important to me, which includes leather pants, T-shirts made of recycled cotton and all our denim offer. That’s when I decided that rather than giving 150 interviews, the most effective way to explain it was to show the process in a very unvarnished way. The white design is adorned with the brand's hallmark crescent moon motifs as a repeated black print, and it has been crafted from an ultra-fine stretch-jersey fabric for a body-contouring finish. We’re seeing an increase in regenerated pieces at the moment, whether it’s recycled T-shirts, jeans, jackets, even deadstock leather pants. Shipping tomorrow morning. Marine Serre. Shop over 870 top Marine Serre Women's Fashion and earn Cash Back from retailers such as Cettire, Farfetch, and mytheresa and others such as Nordstrom and SSENSE all in one place. $355.00. Voluminous skirts and deconstructed button-downs lend a feminine touch to sportswear-inspired stretch jersey t-shirts and vests, while dresses and jumpsuits in wool and moiré are boldly juxtaposed with second-skin bodysuits. WWD: I imagine regenerated is not the kind of production you can easily scale up? Privacy Policy Also set Sale Alerts and shop Exclusive Offers only on ShopStyle. To me, the coronavirus is a good excuse to accelerate change and to have the courage to do it collectively. We're wearing ours as a sleek base layer under low-cut dresses. But we’re facing the same challenges as everyone else. Marine Serre RTW Fall 2020  Second-hand Beige synthetic top Marine Serre Beige in Synthetic available. : [Long pause.] In some cases, they would be technically impossible to replicate today. $290.00 (1) Free Delivery. It’s a waste of time. : Honestly, it was great. Soon after, Serre developed an interest in fashion, attending a specialist visual arts school. : After having strongly contributed to the launch of the label, for which I’m extremely grateful, Pepijn has decided to focus on new projects. Marine Serre Top, Black, Sz S. $170.00. We never force anything. In terms of sales, the fall 2020 collection, “Mind Mélange Motor,” was down slightly versus prior years because we showed it when the crisis was already in full swing in China. The Moon Fishnet Top features the crescent moon logo all over a tight, elastic knit-lace. Why is that? $656 40% Off $394. We’ve also worked hard to bring our prices down, because it’s important to me that the regenerated pieces are not necessarily expensive. : We do two production runs a year, so we put in one order for our web site, and another for our retailers who have placed orders. When she first started posting videos last year showing the process of converting old T-shirts into patchwork dresses, she found the response was underwhelming. We’ve grown a lot in three years. New Season Marine Serre. But I think the success of the brand this year also reflects the efforts we’ve made on this front. M.S. : For spring 2021, regenerated and recycled skus account for around 45 percent of production. lizard-skin effect drawstring backpack. This selection has been salvaged from an installation Serre did for Dover Street Market. The brown design is adorned with the brand's hallmark crescent moon motifs as a repeated print, and it has been crafted from an ultra-fine stretch-jersey fabric for a … My team and I have to be able to buy it. Spring 2021 Trend: Black Mode. With Beyoncé, it happened naturally. Since the first lockdown in April, interest in the video series has spiked, with close to 48,000 views on Instagram for a clip on the making of a denim jacket. New Season Marine Serre. The Red Line is really for red-carpet, one-off items. It’s extremely destabilizing, but it forces you to really question things and respond in creative ways more than ever before. marine serre. WWD: How do your product categories break down? She’s taking on the challenge with aplomb, happy to capitalize on a shift in public consciousness and business practices toward more sustainable alternatives. Having been through it once before, you feel a bit less stressed, whereas the first time around, there was a general feeling of panic. Tap Marine Serre's future-forward outlook with this streamlined top. Though France is in the throes of its second lockdown this year, there is a steady thrum of activity at the office, which also acts as a sorting warehouse for the tons of recycled clothes that Serre incorporates into what she dubs her “regenerated” designs. Please fill out this field with valid email address. This Marine Serre top's streamlined silhouette taps into the brand's sporty outlook perfectly. In fact, it’s been a natural process with everyone. material: 70% polyamide, 30% elastane; care instructions: machine wash at 30 degrees Shop the Marine Serre official site. Things change so quickly today, it’s difficult to adapt, but you have to try, otherwise you’re angry all the time. $190.00. We were ahead of the curve in many respects, but the pace of change has accelerated: we were already doing a lot of our showroom appointments online, we were only producing two collections a year, whereas some brands have 15. I used to wear thrift-store clothes that I would customize and embroider. WWD: As an emerging brand, how have you weathered the coronavirus crisis? WWD: Do you expect to return to the runway next season? Having said that, it’s a target and a challenge for us to stabilize this proportion of 50 percent of regenerated products across all our product lines. Second-hand Brown polyester top Marine Serre Brown in Polyester available. In that sense, I think it’s quite positive, because it’s leading to radical change. M.S. I’m in charge of both the artistic direction and the management of the brand. The only way to make a difference is to stick together. WWD: I loved hearing the Italian pop music blaring from the radio. Free Delivery. Discover the latest women's and men's ready to wear, shoes, and accessories collections. : We worked incredibly hard during lockdown. It’s a very specific process, like making a chair or any other artisanal object. Marine Serre. Then there are the items where stocks are virtually unlimited: categories like denim, deadstock leather, recycled T-shirts and silk scarves, where unless a huge brand suddenly decides to do the same thing as me, the offer is truly enormous. 2017 LVMH Prize winner Marine Serre founded her eponymous label while working at Balenciaga, after stints at Maison Margiela, Alexander McQueen and Dior among others.

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